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For cement's sake! Ignore rain

The industry cannot produce in tune with demand spurt. Deferred work means more demand, no supply. Price reaches a point of no return

SUDDENLY EVERYONE is caught unawares by the spiralling cement prices across the country.

There seems to be no respite in the immediate future too. The consumers in the State are the most surprised lot.

Many were under the illusion that the cement industry has a "hidden capacity" to meet any increase in demand.

They thought they would enjoy the low prices for a prolonged period.

Alas, it was not to be!

Due to various reasons, such as higher than expected cement prices, the recent Government orders on building rules, water shortage and labour shortage some consumers have deferred construction activity in the last six months.

This resulted in pressure easing off the cement industry and prices stayed within manageable limits.

They could supply enough to meet the demand.

Now, the arrival of monsoon has raised hopes for some wishful thinkers that the cement prices may see a dip.

So, they are deferring their building plans. Such deferred demand will put the industry under tremendous pressure in the post monsoon scenario.

Unwise decision
This will further worsen the situation and the prices may go up to an unpredictable and irreversible range. The cement prices might witness a price range above Rs. 300 for the first time in India and may stabilize in the Rs. 265 to Rs. 275 bandwidth.

For the country to maintain the current 8 per cent plus GDP growth, it is very essential that the infrastructure development gather pace.

The preliminary data for April 2006 shows the investments in the infrastructure sector at 6 per cent plus. When the country is aiming at 8 per cent GDP growth on the strength of investment in infrastructure, it is imminent that the cement consumption would grow at double digit levels.

The construction practices in India are to undergo radical and market structured changes to have uniform cement prices throughout the year.

We must get over the age-old practice of halting all works for four months once the monsoon sets in. This will not help the construction sector to maintain the required growth and will further add to the confusion in prices. The reason is cement industry cannot produce more cement in some months and less in some months.

So when the demand goes down industry can easily meet the supply target, but when the demand goes up the industry cannot be expected to meet the demand.

As the production capacity of a continuous process industry like cement will be equal on every day, it cannot go up one day and reduce another day diametrically.

Cement cannot be ground and stored in huge quantities as the Industry does not have such huge storage facilities.

Uniform demand
So it is better we have uniform demand except on the days of rain. In the past as there was surplus capacity all these changes were faced by the industry easily.

Due to the present tight supply-demand situation it will not be possible for the industry to meet the erratic demand.

Hence we should look for change in construction practices to keep the progress of the work and also to have the benefit of uniform and predictable price levels during the year.


The Hindu - Property Plus - Sunday, June 11, 2006
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